Gazing Into Sam Altman’s Orb Now Proves You’re Human on Tinder
Tinder has rolled out new identity verification technology using World’s iris-scanning "Orb" device, allowing users to display a badge that confirms they’re genuine people. This move is part of a larger effort by World, the company co-founded by Sam Altman and Alex Blania, to distinguish humans from AI bots online—a challenge that’s growing alongside ever-improving AI models.
Global Expansion of Iris Verification
Following a successful pilot program in Japan, Tinder is now offering the option for users worldwide to verify themselves using World’s technology. Users who complete the process receive a verification badge and five free "boosts" to increase their profile visibility, a feature that typically incurs a fee.
World’s Identity Technology Integration
The expansion isn’t limited to Tinder. During a recent event, World and its parent company Tools for Humanity announced several new partnerships. Zoom can now require participants to verify their identity, and Docusign will soon integrate World verification for heightened security during digital agreements. World is also testing features to limit bot scalping in concert ticket sales, starting with a Bruno Mars tour date exclusively for verified attendees.
Technology and Privacy Concerns
The Orb device creates a digital "World ID," a private and decentralized credential generated by scanning a user’s iris. While the company claims this method protects privacy better than government ID uploads, regulatory scrutiny remains. Countries like Kenya, Spain, and Portugal have suspended or investigated World for potential data protection issues, though some restrictions have been lifted.
Looking Forward
World aims to tackle the proliferation of bots online, working with platforms like Reddit and e-commerce services such as Shopify and Vercel to responsibly enable AI agents that act on users’ behalf. Though initial adoption faced challenges, verified users have grown to 18 million globally, as World refocuses from cryptocurrency on secure identity in the age of AI.
For the full details and original reporting, read the article on WIRED.