Bluesky leans into AI with Attie, an app for building custom feeds

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Mar 29, 2026
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Bluesky leans into AI with Attie, an app for building custom feeds
Bluesky is launching Attie, a new AI-powered app that lets users build personalized social feeds simply by chatting, extending its ecosystem with a consumer-focused approach to algorithmic customization. Attie builds on Bluesky's open protocol and aims to hand users more control over their online experiences. Read on for a look at Attie's features, Bluesky’s vision, and what's next for the platform.

Bluesky leans into AI with Attie, an app for building custom feeds

Introducing Attie: Your Custom AI Feed Builder

Bluesky is expanding beyond social networking with Attie, a standalone AI assistant designed to help users create tailored feeds using simple, natural language instructions. Announced at the Atmosphere conference by Bluesky’s team, including former CEO Jay Graber and CTO Paul Frazee, Attie is setting out to empower users to shape their online experiences without any coding required.

How Attie Works

Attie utilizes Anthropic’s Claude AI on top of Bluesky’s decentralized AT Protocol. By logging in with your Atmosphere account (compatible with any atproto app), Attie recognizes your interests and preferences. Users can interact with the AI, ask for content recommendations, and generate custom feeds, all with conversational prompts.

User-First AI

Bluesky emphasizes that Attie is built with people at the forefront, aiming to put the power of AI and customization directly into users’ hands. The platform strives to make the process accessible, offering advanced personalization without technical barriers. In the future, users will even be able to "vibe-code" new social apps and share tools built with Attie across the ecosystem.

The Road Ahead: Openness and Opportunity

With Bluesky securing an additional $100 million in funding, the company is focused on providing a stable foundation for its expanding ecosystem. Future directions include enhanced privacy controls and exploring various monetization models, such as hosting services and subscriptions—though crypto integration is not planned. The long-term ambition is for the Atmosphere protocol to foster an ecosystem as dynamic and decentralized as WordPress, inviting third-party developers and communities to thrive within an open network.

For the original article and more details, visit TechCrunch.

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